5 Words That Kill Your B2B Value Proposition

RIP value proposition – The Fundamental Group

Having a compelling value proposition means taking a stand.  It means having the courage to not sound like everyone else in your category.  It means having incredibly powerful insights and knowledge about your audience, so you know how your solution will make a difference for them.  That makes you confident about being different.  Too often, […]

Tyrion Lannister: B2B Storyteller

What Game of Thrones Tell Us About Story – The Fundamental Group

No matter whether you loved or hated how Game of Thrones ended, the last episode gave a great lesson in storytelling that B2B marketers can put to use. Here’s my take on Tyrion’s storytelling genius.