Sing From the Same Songsheet: Building Story Consensus
In this second excerpt from our upcoming eBook on Story Development for brands, we delve into the question, “Who should be part of creating your story?” Don’t try it alone. One of the first considerations of embarking on the short (with us) initiative of brand and messaging development is: Who should be part of this […]
B2B Story Development: Our How-To Guide
We wish we could work with every company that needed help with telling a more powerful story, but we realize it’s not feasible. Timing, budget, and fit (among other things) aren’t always right. But we’ve seen our message and story development work well for so many different types of businesses, that we wanted to help […]