Sales and marketing interactions need to weave together emotional and rational elements to be successful. Start with Emotion, Move Into Rational and Return to Emotion to close.
Is your tech offering positioned to resonated with prospects? Most tech businesses are held back by Functional Positioning that prospects ignore or dismiss. See how to avoid these and other positioning pitfalls.
Why does your organization exist? Why should anyone care? Without a clear answer to these questions, sales and marketing struggle. When you identify your Fundamental Values, you establish the foundation for stories that generate engagement and close deals.