The Fundamental Workshop

Discover the purpose and values that inspire growth.

The same method that's scaled major B2B Tech brands is now available for early-stage companies.

We deliver the same great insights and strategic guidance that helped drive the growth of big brands like NetSuite, Blackline and Zscaler. For the first time, this workshop is available at an affordable price for early-stage companies!

What’s Included in The Fundamentals

6 Exercises

Each of your team members complete a series of exercises that help them think about your company in an entirely different way – to identify what’s most important.

Our Insight

We analyze your responses to each exercise, to synthesize the work you’ve done individually. The Fundamental Group provides direction and feedback to keep you on the right track.

Your Purpose Brief

We deliver a document that summarizes the key findings from the workshop, including your Purpose Statement and the Operational Values you’ll embrace to make your purpose a reality.

Frequently Asked Questions

How many people can participate?

The course works for 3-5 team members. If you have a larger or smaller group, contact us at Info@fundamentalbrand.com

You provide the names and emails of the team, and we invite them to the workshop. They can do the exercises at their own pace.

How does The Fundamentals work?

The team completes each exercise individually. Once an exercise is complete, we summarize and synthesize the responses of the entire team. You review the final output of each exercise before moving on to the next. Each one builds on the previous to arrive at 2 key deliverables – your Purpose Statement and your Operational Values.

How long does it take?

It depends on how quickly your team completes the assigned exercises. It’s designed to be asynchronous, so team members can work at their own pace. It can be completed as quickly as a couple of days, or as long as your team needs to work through it.

Which employees should participate?

This offering is created for small companies – the leaders of the organization and customer-facing (Sales, Support, Marketing) team members should participate. No one needs to know anything about branding. Just be willing to voice their thoughts and opinions.

The Fundamentals

A step-by-step program to develop a purpose and values that will drive your growth and energize your team.

$1,500.00

Discover your purpose and values, starting today!

We help early-stage companies discover the purpose and values that guide their future.