Who Hijacked Purpose?
Who Hijacked Purpose? In all likelihood, your company’s purpose is not saving Dolphins, Desert Tortoises, Narwhal Whales, or the Monkey Puzzle Tree, unless your company
May 28, 2024
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Who Hijacked Purpose? In all likelihood, your company’s purpose is not saving Dolphins, Desert Tortoises, Narwhal Whales, or the Monkey Puzzle Tree, unless your company
What Rocky Teaches Us About Building Great Brands How can a 50 year old clichéd pot-boiler of a movie teach all we need to know
Want a great tagline? Know your purpose. “Just give me some taglines” asked no smart marketer ever. Correction. This is exactly how many of them
Change? Uncertainty? Crisis? What’s a brand to do? Nothing like a crisis to alert you about what you don’t know, forgot or ignored. At The
Don’t Make Us Update This T-Shirt! Get bullish on your brand! Downturns tend to reveal a host of bad decisions made during fatter times. But
Apple Conquers The Five Fundamental Human Values Share via: Facebook Twitter LinkedIn How Apple made a difference and became the business case study of all
B2B Positioning: The Five Fundamental Human Values That Drive Business Share via: Facebook Twitter LinkedIn We’re living in the age of the subscription economy, where
Breakthrough SAAS Positioning Going Beyond Buyer Basics Share via: Facebook Twitter LinkedIn What makes a B2B prospect buy? It’s an age old question, but we’re
Brand Purpose: How to Find Your Vibe Share via: Facebook Twitter LinkedIn You’ve read about brand purpose. You agree it makes sense for your organization
Your Purpose Is Your Superpower Share via: Facebook Twitter LinkedIn The average employee spends approximately 115,000 hours on the job. That means they will work,
We help brands discover what REALLY matters.