Why does your organization exist and why is it different from competitors?  The most basic of questions and yet the most difficult for many companies to answer.  That’s where The Fundamental Group comes in.  We work with you to develop differentiated positioning that resonates with customers, employees and investors, and provides the foundation for story and content development.  It’s a 360˚ review of your brand, with internal and external constituents getting a voice in the process, so that once it’s established, everyone has bought in.  When you have a clear why – that’s backed up by your product and service – it will energize your employees, engage customers and attract investors.

Story should be the most powerful tool you ever create for your business.  Unfortunately, most B2B businesses can’t tell a decent story.  Their marketing materials and sales pitches stick to a tried and true formula of selling with facts and data, focusing on their product, instead of the customer.  And the results are predictable.  The Fundamental Group works with marketing and sales teams to develop compelling stories that get prospects’ attention and motivate them to become customers.