5 Words That Kill Your B2B Value Proposition
Having a compelling value proposition means taking a stand. It means having the courage to not sound like everyone else in your category. It means
May 30, 2019
Menu
rocket domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/fundamentalbrand/public_html/wp-includes/functions.php on line 6114wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/fundamentalbrand/public_html/wp-includes/functions.php on line 6114Having a compelling value proposition means taking a stand. It means having the courage to not sound like everyone else in your category. It means
Why is the messaging of B2B technology so dull? Why doesn’t it connect with prospects? Why do so many companies sound exactly the same? In
Brand stories are not static. As a company grows changes and evolves, it must also ensure that the story it’s telling remains relevant and engaging
The last couple of weeks we’ve focused on the importance of brand values, and what we call the Five Fundamental Human Values that provide a
In our last post, we talked about the importance of values for businesses. Strong values create the foundation for a company’s purpose, brand positioning, product
David Lazarus of the LA Times recently derided the idea that corporations should operate based on a set of core values. He writes, “This kabuki
I was recently reminded of a hilarious phenomenon that started in Japan known as Chindogu. These are product inventions that are bizarre, hard to understand,
In my last post I talked about why Mission Statements are diminishing in value, and offered an alternative – something we call the Brand Principle Statement (BPS). The BPS crystallizes the reason for your organization’s existence into a simple statement that everyone can understand, and can serve as inspiration for your employees and customers.
We have been asked by several clients to help them with mission statements over the years, and we’ve come to the conclusion that it’s time to put the mission statement as we know it out of commission. Today’s businesses need something that’s simpler and more compelling. Here’s why:
Of course, your software is superior to the competition’s. It’s faster, more accurate, more comprehensive than anything else out there. It causes efficiencies, increases productivity.
We help brands discover what REALLY matters.