Story Competition – How do you stack up?
You need to understand how your competitors are making life difficult for you. The last thing you want is to take the time, energy and
August 14, 2019
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You need to understand how your competitors are making life difficult for you. The last thing you want is to take the time, energy and
One of the authors was once tasked with re-branding NY Thoroughbred racetracks. They had fallen on hard times as they were considered a “thing of
In this second excerpt from our upcoming eBook on Story Development for brands, we delve into the question, “Who should be part of creating your
We wish we could work with every company that needed help with telling a more powerful story, but we realize it’s not feasible. Timing, budget,
No matter whether you loved or hated how Game of Thrones ended, the last episode gave a great lesson in storytelling that B2B marketers can
Why is the messaging of B2B technology so dull? Why doesn’t it connect with prospects? Why do so many companies sound exactly the same? In
Brand stories are not static. As a company grows changes and evolves, it must also ensure that the story it’s telling remains relevant and engaging
We’ve been discussing the importance of articulating the problem before you sell a solution in B2B storytelling. It relies on having a challenge to overcome
Want to hear bad B2B storytelling? Go to a networking event. At nearly every one, there’s that guy or woman who will start talking about
Were you Yanny or Laurel? Unless you’ve been under a rock, you’ve encountered the aural conundrum in the last week or two. (For the record, I was adamantly Laurel, but my kids were firm Yannies) This viral controversy is a metaphor for marketers. What we think are facts really aren’t facts. We have to be careful how we use them.
We help brands discover what REALLY matters.