The Fundamental Group

The E Word – The Fundamental Group

Emotion. The E Word.

B2B companies have a history of denial when it comes to accepting how crucial it is to their business’ success. But when they do that,

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the purpose of purpose – The Fundamental Group

The Purpose of Purpose

Since the days of Simon Sinek’s iconic TED Talk, purpose has become a staple of business literature and social media for marketers. Back then, the

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