Sales and marketing interactions need to weave together emotional and rational elements to be successful. Start with Emotion, Move Into Rational and Return to Emotion to close.
"Finding The Fundamental" is the first of our three ebooks aimed towards helping B2B companies develop a highly impactful brand that connects with customers and prospects on an emotional level.
Why does your organization exist? Why should anyone care? Without a clear answer to these questions, sales and marketing struggle. When you identify your Fundamental Values, you establish the foundation for stories that generate engagement and close deals.