Sales and marketing interactions need to weave together emotional and rational elements to be successful. Start with Emotion, Move Into Rational and Return to Emotion to close.
E-R-E Opens The Door to Prospects’ Minds
eBooks
Finding The Fundamental
"Finding The Fundamental" is the first of our three ebooks aimed towards helping B2B companies develop a highly impactful brand that connects with customers and prospects on an emotional level.
Videos
Fundamental Values Lead to Powerful Stories
Why does your organization exist? Why should anyone care? Without a clear answer to these questions, sales and marketing struggle. When you identify your Fundamental Values, you establish the foundation for stories that generate engagement and close deals.