Introducing The Fundamental Group

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For the past 17 years, we’ve been helping Founders and CMO’s get their initiatives accomplished by engaging the C-Suite and senior management to create emotionally compelling strategic positioning and memorable stories about their company and brand.

And while it’s gotten a lot easier over the years to design a web site, or create video content, we’ve found that the majority of them are missing the most important part – the message they’re delivering.  They lack the secret sauce of engaging the emotions of their audience to differentiate the company and what they offer, whether in the B2B or B2C space.

We help align organization around a rallying cry of Why They Exist.
We help organizations focus on the initiatives that deliver and expand on the emotionally compelling position, delivered via an intriguing, exciting story.
Our efforts influence the approach HR takes with recruitment and retention.
Our efforts help sales close more deals.

When the senior level engages in our process, they bond with each other and the message.
They automatically adopt the fruits of the effort, as they had a hand in developing it.
We don’t seek to “do” your communication, but to guide it.
We don’t seek to “do” your creative, but to influence it.
And now, with everyone on the same page as to what that “thing” is, it goes easier.
It goes faster. And it evolves in an orderly fashion.We can do all the above, with over 30 collective years in copy and design, but are most happy helping you discover your Eureka moment. It is very fulfilling to us to help you create an identity that is so organic and authentic to you, that it dictates all your future efforts.

Our work benefits clients at the most fundamental level. 
We help them understand the fundamental values they share with their customers,
and use that as the foundation for creating the mythology of their company.

And so, we are now called The Fundamental Group. 
It’s a more accurate reflection of who we are and what we love to do.
And it’s a lot easier to say than Lazaroff Dundore & Associates. It’s been a long time coming.

This new site elaborates on our approach and capabilities.
We’d love to hear what you think. We appreciate your support in the past, and hope this re-launch gives us the opportunity to re-connect.

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