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Home - The Fundamental Group

This is where brand building meets team building.

Discover your purpose. Create your story. 

Are you stuck in the cycle of messaging mediocrity?
Vanilla Story
The story you tell is uncompelling and undifferentiated.
Disappointing Results
Big Surprise! Prospects don’t respond to your dull message.
Lack of Consensus
Everyone wants to take the message in a different direction.
Unclear Message
The message isn’t well-defined.
Here are a few of the companies whose messaging we’ve helped make more compelling.

How we do what we do

Clarify the vision

Conversations with key team members to understand goals and aspirations.

tree

Understand the customer

Interviews to identify their emotional needs and how you deliver on them.

understand the customer

Build Consensus

Foster participation to achieve positioning everyone can get behind.

green peas

Tell your story

Compelling deliverables that bring to life the agreed to purpose and position.

kids playinf in the night

Companies that have a clear brand purpose outperform those that don’t


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Business Success

Companies that prioritize purpose grow faster than those that are developing or lagging in purpose.


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Business Success
Employees inspired by their company’s purpose are 225% more productive than the average, satisfied employee.
It’s time to bring your team together to drive your company forward.

We help companies of all sizes create compelling, differentiated stories – but we understand that messaging isn’t one size fits all. We have two separate offerings that cater to companies based on their needs.

Brand Fundamentals

This simplified approach generally works best for smaller, pre-Series A companies who need the fastest way to develop solid positioning and messaging.

Fundamentals Plus

This is a completely bespoke, more in-depth engagement that can be scaled to suit any size organization.

Your business should be the best story you ever tell.

Get a free story consultation!

Your business should be the best story you ever tell.

Get a free story consultation!