How we build great stories together
1. Clarify the vision
1-on-1 conversations with key executives to understand your organization’s goals and aspirations.
2. Understand the customer
Interviews with customers to identify the emotional drivers of their needs and decisions, and how you deliver on them.
3. Foster Participation
A daylong session with senior management to discover your brand’s Fundamental Values, articulate the organization’s purpose, and reimagine its possibilities.
4. Build Consensus
Crystallize all of the insights into a clear positioning presentation that all of your consituents can understand and get behind.
5. Visualize your message
Explore headlines and images that express your position emotionally, and tell your story in short form we call a Brandifesto.
6. Tell Your Story
With the organization behind your story, it’s time to create deliverables like web sites, videos, sales presentations and more – with our resources or yours.
