Story Competition – How do you stack up?
You need to understand how your competitors are making life difficult for you. The last thing you want is to take the time, energy and
August 14, 2019
You need to understand how your competitors are making life difficult for you. The last thing you want is to take the time, energy and
One of the authors was once tasked with re-branding NY Thoroughbred racetracks. They had fallen on hard times as they were considered a “thing of
In this second excerpt from our upcoming eBook on Story Development for brands, we delve into the question, “Who should be part of creating your
We wish we could work with every company that needed help with telling a more powerful story, but we realize it’s not feasible. Timing, budget,
Having a compelling value proposition means taking a stand. It means having the courage to not sound like everyone else in your category. It means
No matter whether you loved or hated how Game of Thrones ended, the last episode gave a great lesson in storytelling that B2B marketers can
Add one to the list of buzzwords. Everywhere you go, software companies are talking automation. Robotic Process Automation or RPA (don’t get me started on
Why is the messaging of B2B technology so dull? Why doesn’t it connect with prospects? Why do so many companies sound exactly the same? In
Brand stories are not static. As a company grows changes and evolves, it must also ensure that the story it’s telling remains relevant and engaging
We’ve been discussing the importance of articulating the problem before you sell a solution in B2B storytelling. It relies on having a challenge to overcome