Emotion. The E Word.
B2B companies have a history of denial when it comes to accepting how crucial it is to their business’ success. But when they do that,
September 12, 2022
B2B companies have a history of denial when it comes to accepting how crucial it is to their business’ success. But when they do that,
The words we use and the words we say have never been more potent. Words are now scrutinized, unpacked and shared with unprecedented speed because
As the pandemic continues to disrupt our lives, both at home and work (Oh wait, home and work are the same place…), one major casualty
We’ve all seen the videos of angry men and women cursing, threatening, assaulting fellow shoppers, and decrying requirements to wear masks in public spaces across
Like so many people, I’m adjusting to the reality of working from home with family in the time of Coronavirus. My wife, who usually works
Since the days of Simon Sinek’s iconic TED Talk, purpose has become a staple of business literature and social media for marketers. Back then, the
You need to understand how your competitors are making life difficult for you. The last thing you want is to take the time, energy and
One of the authors was once tasked with re-branding NY Thoroughbred racetracks. They had fallen on hard times as they were considered a “thing of
In this second excerpt from our upcoming eBook on Story Development for brands, we delve into the question, “Who should be part of creating your
We wish we could work with every company that needed help with telling a more powerful story, but we realize it’s not feasible. Timing, budget,