5 Words That Kill Your B2B Value Proposition
Having a compelling value proposition means taking a stand. It means having the courage to not sound like everyone else in your category. It means
May 30, 2019
Having a compelling value proposition means taking a stand. It means having the courage to not sound like everyone else in your category. It means
No matter whether you loved or hated how Game of Thrones ended, the last episode gave a great lesson in storytelling that B2B marketers can
Add one to the list of buzzwords. Everywhere you go, software companies are talking automation. Robotic Process Automation or RPA (don’t get me started on
Why is the messaging of B2B technology so dull? Why doesn’t it connect with prospects? Why do so many companies sound exactly the same? In
Brand stories are not static. As a company grows changes and evolves, it must also ensure that the story it’s telling remains relevant and engaging
We’ve been discussing the importance of articulating the problem before you sell a solution in B2B storytelling. It relies on having a challenge to overcome
Want to hear bad B2B storytelling? Go to a networking event. At nearly every one, there’s that guy or woman who will start talking about
The last couple of weeks we’ve focused on the importance of brand values, and what we call the Five Fundamental Human Values that provide a
In our last post, we talked about the importance of values for businesses. Strong values create the foundation for a company’s purpose, brand positioning, product
David Lazarus of the LA Times recently derided the idea that corporations should operate based on a set of core values. He writes, “This kabuki