Purpose-Vision-Mission-Values: Make it make sense! As organizations undertake major changes, (e.g. new leadership, a merger, a new product or customer, an infusion of funding) they
David Lazarus of the LA Times recently derided the idea that corporations should operate based on a set of core values. He writes, “This kabuki
In my last post I talked about why Mission Statements are diminishing in value, and offered an alternative – something we call the Brand Principle Statement (BPS). The BPS crystallizes the reason for your organization’s existence into a simple statement that everyone can understand, and can serve as inspiration for your employees and customers.
We have been asked by several clients to help them with mission statements over the years, and we’ve come to the conclusion that it’s time to put the mission statement as we know it out of commission. Today’s businesses need something that’s simpler and more compelling. Here’s why:
We help brands discover what REALLY matters.