Clear Purpose and Values Drive Faster Growth

Leaders recognize the importance of a strong Purpose, Mission, Vision and Values (PMVV). They look to a structured process to create them. They know it’s not done by throwing a few people together in a couple of meetings with AI and a Google doc. That results in a collective yawn from employees and customers. That’s why Leaders have chosen us to help them form their PMVV for the past 15 years.

 

The Solution

Creating a Purpose, Mission, Vision and Values that becomes the foundation for rapid growth doesn’t happen by accident. It takes a well-planned team effort that:

Engages the team

The purpose has to reflect not only the CEO’s vision, but that of the team. Bringing everyone together in a way that gives them ownership makes the purpose and values stick.

Aligns with customers

If your purpose and values don’t incorporate the needs of your customers, they won't be encouraged to engage with you. You might even leave them scratching their heads.

Maintains Consistency

Too often, the values teams create don’t relate to the purpose. If they're created separately, the values won't help the company deliver on the purpose.

The Fundamental Group’s Purpose and Value Workshops engage your team, address the needs of your customers and establish a culture that will drive rapid growth.

You are here for a reason

Is your company at an important inflection point? Are you part of a new leadership team? Have you made an acquisition, or gotten new round of funding? Are you expanding into a new market?
These are moments you can make an impact on your organization’s future, and you have only one chance to do it right. Schedule a brief meeting with us to discuss where you’re headed, and how we can help you get there.

Brand Purpose Videos

When you have a clear purpose, you have a great story to tell. Here are a few examples we’ve developed for clients over the years.