RESOURCES
Over the last couple of decades of helping clients create compelling content, we’ve learned a thing or two.
Here are some thought starters on creating breakthrough messaging and brand purpose.
Whitepapers
Sales and marketing interactions need to weave together emotional and rational communications to be successful. Start with Emotion, Move Into Rational and Return to Emotion to close.
Open the door to prospects' minds.
Ebook
Finding the Fundamental
Case Studies
A look at the impact our work has driven for customers.
Emburse
Building a new brand is always a challenge, but building one from 7 different brands is next level. See how we helped SAAS company Emburse elevate sales and team morale with a powerful message that came alive in new company values.
Videos
Some insights into the power of purpose, brand, and story as well as our clients’ thoughts on working with The Fundamental Group.
Purpose Webinar
At the start of the pandemic, we discussed why purpose is even more important for businesses.
How TFG Drives Alignment
Former Chrome River CMO Julie Roy talks about the consensus-building power of the TFG brand process.
A Sense of Confidence
Rob Israch, CMO of Tipalti describes having confidence in the brand message after working with TFG.
Getting the Strategy Right
Jason Maynard, CEO of NetSuite on the right messaging strategy is so important for CMO’s.