What does a CMO need from yet ANOTHER branding exercise? How about results? How about a process that encourages consensus from siloed departments so the CMO has buy-in at all levels. Or a process that increases the story-telling abilities of the CMO? Or a process that delivers a message so compelling that it wound up on a Times Square billboard. Our CMO clients tell us that their co-workers thank them for the engagement, CFO’s sign off on their initiatives, and sales closes more deals. That’s not just another branding exercise.
What do CEO’s get from yet ANOTHER branding exercise? How about achieving a vision, position, and direction for the company that has the consensus of the organization they lead. One that gets everyone working for the same goals, across departments and across divisions. A branding exercise that tightens the ship so the CEO can captain it into the future. A branding exercise that employees will thank them for just because it was fun. That’s not just another branding exercise.
Our expanded brand and team building process includes company and customer interviews, a competitive audit, and an engaging brand workshop with C-suite and senior stakeholders. It culminates in a comprehensive positioning strategy and an actionable path to telling your new story.
Our digital approach helps young companies develop a clear message to engage prospects and investors. We guide the process from start to finish in just one week.
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The Fundamental Workshop is geared towards earlier stage companies. It’s a largely digital brand development process that is done asynchronously. Clients select up to 5 team members to participate in the brand building process, responding to questions and completing exercises individually. The Fundamental Group reviews the responses and makes recommendations to crystallize them and assure alignment within the team. The outcome is a powerful purpose statement and a set of operational values that will drive your company’s growth. It can be completed in as little as one week, and it’s easy on your budget.
Fundamentals Plus typically includes in-depth interviews with customers and prospects, as well as the senior management team and key customer-facing roles. Once these interviews are completed, we bring your team members together (either in-person or on Zoom) for a half day session that walks you through the key exercises to discovering your purpose and telling your story. TFG then delivers a detailed positioning presentation that crystallizes the findings and clearly articulates your Brand Purpose and positioning in 6-8 weeks. Once this is completed, The Fundamental Group then develops creative deliverables that bring your purpose to life.
Once you have a clear purpose, you have a great story to tell. Here are a few examples we’ve developed for clients over the years.
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